According to research conducted by Shorr Packaging, visits to subscription box websites have grown by over 3,000 percent in the last three years, up from 722,000 visits in 2013 to 21.4 million in 2016.
Subscription Box consumers like the feeling of receiving a gift on a subscription. Every season the customer has something to look forward to. This box fills the niche of satisfying the consumer, ensuring they can get something new every month. This is an opportunity for customers to explore and try new things they wouldn’t get on a day to day basis.
SubApollo wants to pick out consumers sunglasses, so they don’t have to. SubApollo wants to take away the guilt of losing sunglasses. If the sunglasses break, do not fret. Another two pairs will be sent to your doorstep in a few week’s time.
Starting December 1st, SubApollo will be debuting their Winter Box. The winter box’s theme is StarGazer, a futuristic space design. According to WMagazine.com, Space is on the fashion frontier. Whether it be from Chanel’s Cosmic Chic or Gucci’s Galactic Glamour.
SubApollo’s Box and Site’s aesthetic changes every season. It is important in fast fashion to keep up with ever changing trends. SubApollo’s fall box displayed the motorcycle racer trend. The classic black and white checkerboard design was overlapped with red hot flames. This pattern is quintessential to this fall’s fashion.
SubApollo is for anyone and everyone who loves sunglasses. While millennials are our main target market, we have customers who are in their 50s who simply want to have a couple of pairs of fun fashion forward sunglasses.